Action Over Rhetoric: Connecting with the Next Generation on Environmentalism

Millennials and Gen Z are prioritizing environmental issues more than any other generation in history. As such, companies, politicians, and leaders (at all levels) are wondering how to engage the next generation. Benji Backer, a national leader in the environmental community, will speak during Earth Week about the numerous ways to engage with younger generations on these issues — and how unifying action is far more important than divisive rhetoric.