Speakers

Heather Snavely is President & CEO of AAA Washington. An imaginative leader drawn to brands fueled by passion and a clear mission, Snavely is the first woman to lead AAA Washington, which serves 1.2 million members across Washington and Northern Idaho.

Throughout her nearly 30-year career, Snavely has worked across multiple industries including retail, toys and games, gaming and entertainment, consumer technology and sporting goods. She most recently held the VP Marketing role at PCC Community Markets, the nation’s largest community-owned grocer. Prior to PCC, she led global marketing at Brooks Running Company, global consumer communications for Xbox, and was Head of the Hive (or global brand communications) at Cranium.

Diplomacy Program